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Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Photography | Video

330

The Profiles of Hope Project

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

Give sexual assault survivors hope by showing them their own beauty and letting them tell their story.

Four days of photo and video centered around the participants. Including hair, makeup, and wardrobe options for participants. Snacks, beverages, and meals were provided.
Take as much time as necessary to foster open communication, active participation, and hope for the future.
Provide participants with an unforgettable experience and offer them take-home reminders, including photos, jewelry, recordings, and more.

Design

Profiles of Hope is about people, assault, and survival. As enlightening as it was, tears and anger often accompanied these stories. To overcome these challenges, our design included:

An open and judgment-free environment.
Honest and open communication, where participants could share their stories with other women who had similar experiences.
A safe physical environment. We shot the photos and video in my 10,000-square-foot photo studio, which allowed participants to work together and independently as needed.

Client

Madeline Horn

The Profiles of Hope project came to me in 2016 when I met Madeline Horn through Craigslist.org. She was working on a senior project and looking for a photographer to help create some pictures for her senior thesis project on sexual assault on college campuses. She had discovered that the majority of photos of rape survivors depicted depressed, victimized and silenced women that did not represent her at all.

I would not be where I am today without having suffered sexual violence. It’s helped me overcome my fears, understand myself, and work through my insecurities. It’s made me a strong woman, a woman who has transformed her trauma into her life’s work. – Madeline Horn

She wanted to share her story and give survivors of sexual assault hope. That’s where I came in. The original request was simple: “Can you take some photos for us?” Without hesitation, I told her we could do that and then some. Working with a couple of friends of mine (special thanks to Ella Reid and Danielle Santa Maria), we created a multi-day event that included catered snacks and meals, hair and makeup services, and personal interviews and photo opportunities, allowing everyone to share. Women who had every reason to be angry about their stories were smiling and laughing, tears streaming down their faces. It was a very special event. This is some of what we accomplished to tell these stories and share these Profiles of Hope.

Lifestyle

384

REGeeks.com – VLOG & Podcast

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

A strategy is a general plan to achieve one or more long-term.

The Design Approach
Project Challenge
The Solution

Design

UI/UX Design, Art Direction, A design is a plan or specification for art.

Project Challenge
The Design Approach
The Solution

Client

ThemeForest

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There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.

Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.

Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.

However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.

While short selling excels in bear markets, it typically loses money in bull markets.

So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria

Technology

309

If you build it. Agents will come. Intero.

If you build it. Agents will come. Intero.

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Vision

Create an agent-forward real estate company offering the best offices, technology, and management in the business.

Build software, networks, and technology to the highest available standard to work with agents instead of against them.
Create an office environment (facilities) that supports mobile-first technology, enabling agents to work from anywhere at any time.
Be the best real estate company in the world.

Obstacles

Being different is challenging, and achieving excellence from scratch is an uphill battle. Doing both and what has never been done before is nearly impossible.

Intero wanted to build tools from the ground up. New technology and agent resources unmatched in the industry.
Nearly every office was created from scratch – the best design, the best furniture, and the best leadership.
The market is the market, and the Intero foundation had to be built quickly and without compromise.

Results

Intero Real Estate Services

If I had known then what I know now, I probably would never have accepted the role of Vice President of Information Technology and Facilities for a startup real estate company. And I would have missed one of the most exciting projects ever.

The call from Gino Blefari, Founder and CEO of Intero Real Estate Services, wasn’t entirely unexpected. At the time, I was working with my friend Dave Duran on several web projects for our development firm, Internet Technology Group, while trying to weather the fallout from the 2000 tech crash. Gino said he needed help launching a new company—no name, no secret sauce yet—just a bold vision to build the best real estate company in the world. I was in.

We held a few meetings, took a flight to Colorado to pitch Mercury Companies on funding the venture, and soon after, Intero Real Estate Services was born. The original plan was straightforward: launch five offices and recruit a few hundred agents within the first two years. No problem. We planned to connect the offices using frame relay, roll out one of the largest VoIP networks in the Bay Area, and develop innovative software for an industry still waiting for its breakthrough app. But that was just the beginning—we also had to build out the physical offices, find technology partners, hire office managers, and start recruiting agents.

I’m leaving out plenty of details, but it was an all-out, “hair-on-fire” period – made even more intense by the fact that I was getting married in the middle of it. That didn’t slow Gino down at all. He kept pushing us to build more, build better, and build faster. A lot faster. We launched 17 offices in just two years. I owe a tremendous amount of gratitude to the people and companies that made it possible – including Gino – but I could never have done it without the support of Scott Steele at J.M. O’Neill, Brook Crossman at Cisco, Nancy Kusich at Herman Miller, and many others. For two consecutive years, we worked seven days a week, 16 hours or more a day, turning vision into reality. The result was nothing short of extraordinary – hailed as one of the greatest real estate success stories in recent memory.

Founded in 2002, Intero is a pioneer in real estate and the fastest organically-grown company in the history of the industry. The company was founded on delivering an innovative and unique experience for agents, buyers, sellers, and investors.” – LeadingRE

Intero had made it big—17 offices opened and 1,500 agents recruited. At that point, I made the decision to step away, focusing on strengthening a marriage that’s now in its 23rd year and caring for my daughter, who was born five weeks early, along with her sister, who arrived just a year and ten days later.

So what did we do in those two years? 17 offices connected together on Frame Relay using Cisco hardware from end to end, including Call Manager and Unity Voicemail. Newly built CRM from our development partner, AgentAchieve. Docusign. Zip Forms. Full support for Macintosh and Windows platform computers, and tools designed around mobile computers. Remember, the iPhone didn’t come out until 2007, but we were supporting the Palm Pilot long before mobile devices became mainstream. I had my hands in everything for two years.

Facilities. Technology. Operations. Everything. I learned in the trial by fire fashion that is so much a part of the Silicon Valley heritage, and as much as I shake my head about how much work it was, I’m so proud of what we accomplished.

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